Data Strategy

Data-driven work? How?

Now that more data is available, many organisations are transitioning to data-driven work. You no longer need to make decisions based on a gut feeling. It is the insights that come from data and the human factor that determine the direction of the organisation.

Structural anchoring in the organisation

With data, you ultimately want to create value for your organisation. What is the added value and when are you successful? This only becomes clear if there is a clear starting point, clear definitions and sufficient support within the organisation.

To get the above right and determine your data strategy, you can use the Target To Data (TTD) model to get that clear and a roadmap for the implementation. Moreover, you immediately have a structural anchoring in the organisation, through the so-called silos.


We have extensive experience in making organisations data-driven in various industries. We are happy to share our learnings with you:

Start with a clear goal in mind

A clear starting point that is supported by the organisation is important. Only then do you look at what tooling and systems are most suitable.

The basics in order

First ensure that the basis of the data is in order. Data often comes from different systems, involve supplier dependence and there are manual operations for accessing the data.

Put the customer first

Do not start analysing from the data, but take customer goals as the starting point.

Descriptive analyses already provide good insights

Predictive analyses are not always the logical first step. Looking back and describing the current situation (based on reports and dashboard) often already provides good insights for the next step.

Want to know more about data strategy and data-driven work?

Do you want to know more about this topic? Or would you like us to take a look at it with you? Feel free to contact us! Cmotions is a part of Broad Horizon and has extensive experience with the content of data-driven work in various industries.

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